:root{
  --red:#c8102e;
  --ink:#1d1d1f;
  --text:#424245;
  --muted:#6e6e73;
  --line:#dedee3;
  --paper:#ffffff;
  --soft:#f5f5f7;
  --soft2:#ececef;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:#f7f7f9;color:var(--ink);font-family:-apple-system,BlinkMacSystemFont,"Helvetica Neue",Arial,sans-serif;-webkit-font-smoothing:antialiased}
main{padding-top:74px}
article{overflow:hidden}
.article-hero{max-width:1760px;margin:0 auto;padding:138px 8% 130px;display:grid;grid-template-columns:minmax(0,1.35fr) minmax(420px,.85fr);gap:72px;align-items:center}
.article-hero-copy{max-width:980px}
.article-hero-copy:before{content:"İÇGÖRÜLER";display:block;color:var(--red);font-size:14px;font-weight:800;letter-spacing:.13em;margin-bottom:38px}
.article-hero h1{margin:0;font-size:clamp(58px,6vw,102px);line-height:.94;letter-spacing:-.065em;font-weight:790;max-width:1050px}
.article-hero h1 span{color:var(--red)}
.article-hero-copy>p{margin:36px 0 0;color:var(--muted);font-size:20px;line-height:1.65;max-width:900px}
.article-meta{display:flex;gap:10px;flex-wrap:wrap;margin-top:28px}
.article-meta span{font-size:12px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:var(--muted);border:1px solid var(--line);background:#fff;border-radius:999px;padding:8px 12px}
.article-hero-image{align-self:center;background:#e8e8ed;border-radius:38px;overflow:hidden;min-height:455px;display:flex;flex-direction:column;box-shadow:0 1px 0 rgba(0,0,0,.03)}
.article-hero-image img{display:block;width:100%;height:365px;object-fit:cover;object-position:center}
.article-hero-image:after{content:"";display:block;flex:1;min-height:88px;background:#e8e8ed}
.article-lead{background:var(--ink);color:#fff;padding:88px max(8%,calc((100vw - 1520px)/2));display:grid;grid-template-columns:.85fr 1.15fr;gap:90px;align-items:start}
.article-lead h2{margin:0;font-size:clamp(44px,5vw,80px);line-height:.98;letter-spacing:-.05em;color:#fff}
.article-lead-copy p{font-size:19px;line-height:1.75;color:#d2d2d7;margin:0 0 22px}
.article-lead-copy strong{color:#fff}
.article-layout{max-width:1540px;margin:0 auto;display:grid;grid-template-columns:280px minmax(0,1fr);gap:90px;padding:110px 7% 130px}
.toc{position:sticky;top:115px;align-self:start;border-top:3px solid var(--red);padding-top:22px}
.toc-label{font-size:12px;color:var(--red);font-weight:800;letter-spacing:.11em;text-transform:uppercase;margin-bottom:16px}
.toc ol{list-style:none;padding:0;margin:0;counter-reset:item}
.toc li{counter-increment:item;border-bottom:1px solid var(--line)}
.toc a{display:block;text-decoration:none;color:var(--muted);font-size:13px;line-height:1.45;padding:12px 0 12px 28px;position:relative;transition:.2s}
.toc a:before{content:counter(item,decimal-leading-zero);position:absolute;left:0;color:#b1b1b6;font-size:10px;font-weight:700;top:14px}
.toc a:hover{color:var(--red);padding-left:32px}
.article-main{min-width:0;max-width:930px}
.article-section{padding:0 0 92px;margin-bottom:92px;border-bottom:1px solid var(--line);scroll-margin-top:110px}
.article-section:last-child{border-bottom:0;margin-bottom:0}
.article-section h2{font-size:clamp(36px,4vw,58px);line-height:1.02;letter-spacing:-.045em;margin:0 0 32px}
.article-section h3{font-size:24px;line-height:1.2;margin:44px 0 16px}
.article-section p{font-size:18px;line-height:1.8;color:var(--text);margin:0 0 22px}
.article-section strong{color:var(--ink)}
.article-section sup a{color:var(--red);text-decoration:none;font-weight:700}
.statement{margin:48px 0;padding:42px 46px;background:var(--ink);color:#fff;border-radius:28px;font-size:clamp(32px,4vw,54px);line-height:1.06;letter-spacing:-.035em;font-weight:760}
.statement span{color:#ff7189}
.statement-red{background:var(--red)}
.statement-red span{color:#fff}
.signal-table{margin:38px 0 32px;border:1px solid var(--line);border-radius:24px;overflow:hidden;background:#fff}
.signal-head,.signal-row{display:grid;grid-template-columns:1fr 70px 1fr;align-items:stretch}
.signal-head{background:#f0f0f3;font-size:12px;text-transform:uppercase;letter-spacing:.08em;font-weight:800;color:var(--muted)}
.signal-head>div,.signal-row>div{padding:17px 20px}
.signal-head>div:nth-child(2),.signal-row>div:nth-child(2){text-align:center}
.signal-row{border-top:1px solid var(--line);font-size:15px;font-weight:650}
.signal-wanted{color:var(--ink)}
.signal-lived{background:#fff1f3;color:#a40d25}
.signal-arrow{color:#aaa;font-size:18px}
.twist-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:18px;margin-top:36px}
.twist-card{position:relative;background:#fff;border:1px solid var(--line);border-radius:24px;padding:34px;min-height:250px}
.twist-num{font-size:12px;color:var(--red);font-weight:850;letter-spacing:.12em;margin-bottom:36px}
.twist-card h3{font-size:22px;margin:0 0 14px;line-height:1.15}
.twist-card p{font-size:15px;line-height:1.65;margin:0;color:var(--muted)}
.value-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:16px;margin:34px 0}
.value-card{background:#f0f0f3;border-radius:22px;padding:28px}
.value-card h4{font-size:18px;margin:0 0 10px}
.value-card p{font-size:15px;line-height:1.65;margin:0;color:var(--muted)}
.photo-break{display:grid;grid-template-columns:1fr 1fr;min-height:320px;background:var(--ink);border-radius:30px;overflow:hidden;margin:40px 0}
.photo-break img{width:100%;height:100%;object-fit:cover}
.photo-break-copy{display:flex;align-items:center;padding:38px}
.photo-break-copy p{color:#fff;font-size:22px;line-height:1.5;margin:0;font-weight:600}
.framework{display:flex;flex-direction:column;gap:12px;margin-top:36px}
.framework-step{display:grid;grid-template-columns:58px 1fr;gap:18px;padding:24px 0;border-top:1px solid var(--line)}
.framework-num{width:46px;height:46px;border-radius:50%;background:var(--red);color:#fff;display:flex;align-items:center;justify-content:center;font-size:12px;font-weight:800}
.framework-step h4{font-size:18px;margin:2px 0 7px}
.framework-step p{font-size:15px;line-height:1.65;margin:0;color:var(--muted)}
.source-note{background:#fff4f5;border-left:4px solid var(--red);padding:22px 24px;border-radius:0 16px 16px 0;color:var(--text);font-size:14px;line-height:1.6;margin-bottom:28px}
.sources{list-style:none;padding:0;margin:0}
.source-item{display:grid;grid-template-columns:56px 1fr;gap:20px;padding:28px 0;border-top:1px solid var(--line)}
.source-index{font-size:12px;font-weight:850;color:var(--red);letter-spacing:.1em;padding-top:4px}
.source-item h4{font-size:18px;margin:0 0 7px}
.source-item p{font-size:14px;line-height:1.65;margin:0 0 10px;color:var(--muted)}
.source-item a{color:var(--red);font-weight:750;text-decoration:none;font-size:13px}
footer{background:#fff;border-top:1px solid var(--line);padding:64px 6% 30px}
.footer-top{max-width:1540px;margin:0 auto;display:grid;grid-template-columns:2fr 1fr 1fr 1fr;gap:54px;padding-bottom:44px}
.footer-brand p{max-width:320px;color:var(--muted);font-size:14px;line-height:1.65}
.footer-logo{display:flex;align-items:center;gap:12px;font-weight:750}
.footer-logo img{width:58px;height:58px;object-fit:contain}
.footer-col h4{font-size:11px;text-transform:uppercase;letter-spacing:.12em;color:#9a9aa0;margin:0 0 18px}
.footer-col ul{list-style:none;padding:0;margin:0;display:flex;flex-direction:column;gap:11px}
.footer-col a,.footer-col span{font-size:13px;color:var(--muted);text-decoration:none}
.footer-col a:hover{color:var(--red)}
.footer-bottom{max-width:1540px;margin:0 auto;border-top:1px solid var(--line);padding-top:24px;display:flex;justify-content:space-between;gap:20px;color:#aaa;font-size:11px}
@media(max-width:1050px){
  .article-hero{grid-template-columns:1fr;padding-top:86px;gap:48px}
  .article-hero-image{min-height:390px}
  .article-lead{grid-template-columns:1fr;gap:34px}
  .article-layout{grid-template-columns:1fr;gap:52px}
  .toc{position:relative;top:auto;display:none}
  .footer-top{grid-template-columns:1.5fr 1fr 1fr}
  .footer-top>.footer-col:last-child{grid-column:1/-1}
}
@media(max-width:700px){
  main{padding-top:66px}
  .article-hero{padding:64px 22px 66px;gap:34px}
  .article-hero-copy:before{font-size:11px;margin-bottom:24px}
  .article-hero h1{font-size:clamp(46px,14vw,68px)}
  .article-hero-copy>p{font-size:17px;margin-top:24px}
  .article-hero-image{min-height:260px;border-radius:24px}
  .article-hero-image img{height:240px}
  .article-hero-image:after{min-height:56px}
  .article-lead{padding:58px 22px}
  .article-lead h2{font-size:44px}
  .article-lead-copy p{font-size:17px}
  .article-layout{padding:68px 22px 84px}
  .article-section{padding-bottom:62px;margin-bottom:62px}
  .article-section h2{font-size:40px}
  .article-section p{font-size:17px}
  .statement{padding:30px 28px;border-radius:22px;font-size:34px}
  .signal-head{display:none}
  .signal-row{grid-template-columns:1fr 44px 1fr;font-size:13px}
  .signal-head>div,.signal-row>div{padding:14px 12px}
  .twist-grid,.value-grid,.photo-break{grid-template-columns:1fr}
  .twist-card{min-height:0}
  .photo-break img{height:250px}
  .footer-top{grid-template-columns:1fr}
  .footer-top>.footer-col:last-child{grid-column:auto}
  .footer-bottom{flex-direction:column}
}
/* Desktop hero proportions matched to the original Insights layout */
@media(min-width:1051px){
  .article-hero{max-width:none;padding:138px 7.2% 130px;grid-template-columns:minmax(0,1.5fr) minmax(520px,.9fr);gap:84px}
  .article-hero h1{font-size:clamp(64px,5.15vw,94px);max-width:1040px}
  .article-hero h1:before{content:"GELİŞİM AKSİYONLARINIZ NEDEN DAVRANIŞA DÖNÜŞMÜYOR?";display:block;color:var(--red);font-size:14px;line-height:1.2;font-weight:850;letter-spacing:.14em;margin-bottom:34px}
  .article-hero-image{min-height:455px}
}
@media(max-width:1050px){
  .article-hero h1:before{content:"GELİŞİM AKSİYONLARINIZ NEDEN DAVRANIŞA DÖNÜŞMÜYOR?";display:block;color:var(--red);font-size:11px;line-height:1.35;font-weight:850;letter-spacing:.12em;margin-bottom:22px}
}